Discover Your Offer Before You Build Your Brand
Most personal branding skips the part where you figure out what you're actually offering. MyNext starts one step earlier, help you find your direction first.
The Team Behind Next
MyNext was started by a team of graduate students in the Master of Digital Marketing program at Baruch College. We kept hearing the same thing: 'I have real skills, but I don\'t know what to actually build with them.'
The Missing Step
As freelancing and the one-person company become more common, most advice jumps straight to posting and growing an audience. MyNext starts earlier, helping you discover your strengths before you build anything around them.
THE ORIGIN
From Baruch to Building Futures
MyNext was started by a team of graduate students in the Master of Digital Marketing program at Baruch College. We kept hearing the same thing from people around us: 'I have real skills and experience, but I don't know what to actually build with them.'
As freelancing, the gig economy, and the one-person company become more common, most personal-branding advice jumps straight to posting and growing an audience - skipping the part where you figure out what you're actually offering.
MyNext starts one step earlier, helping you discover your strengths and direction before you build anything around them. We invite you to discover your potential today.
The Missing Foundation
We kept hearing the same thing: 'I have real skills and experience, but I don't know what to actually build with them.' Personal-branding advice jumps straight to posting and growing an audience - skipping the part where you figure out what you're actually offering. MyNext starts one step earlier, helping you discover your strengths and direction before you build anything around them.
Discover Your Direction First
Most personal branding advice skips the most important part: figuring out what you actually have to offer. At MyNext, we help you master the discovery phase so your brand is built on a foundation of real strength.
Our Origins
MyNext was founded by a team of graduate students who saw how many talented people felt stuck between jobs, careers, and identities. We built MyNext to give you a clear, structured way to explore your strengths, test ideas, and move forward with confidence.
Our approach is rooted in academic research and practical application. We bridge the gap between dreaming and doing by providing the tools necessary for sustainable career growth. We combine graduate‑level research, real client experience, and practical exercises so you don’t just collect ideas you leave with a clear direction, language for your strengths, and concrete next steps.
The Gap
Most career tools jump straight to resumes, LinkedIn profiles, or personal branding. But if you’re not sure what you actually want to offer, those steps feel empty. MyNext helps you define your unique value first, so every next move feels grounded and real.
This foundational work prevents the burnout often associated with misaligned career paths. We focus on clarity over speed to ensure long-term career satisfaction.
Our Focus
We focus on the messy middle: the space between who you’ve been and who you’re becoming. Through guided reflection, practical exercises, and real-world experiments, we help you turn your skills, stories, and interests into a clear direction you can act on.
We offer a supportive community and expert guidance to help you navigate periods of transition. Our curriculum is designed to be both challenging and deeply rewarding.
